Resources — HARDLINE.
We publish what we know whether or not it requires our engagement or your payment.
Use what is here. If it surfaces a problem you cannot solve alone, that is what the HARDLINE audit is for.
Tools your business definitely needs.
Most creative firms are invisible to ChatGPT, Perplexity, and the AI systems that now sit between you and your next client. Not because the work isn't great. Because the model has nothing to recognize it by. This is the playbook for fixing that.
For people doing creative work. Writing, briefs, captions, landing pages, strategy work.
The thinking behind the work. Published on Substack, gathered here.