Diagnostic — Business Guide

Test Your Customer Strength.

5 questions. Under 3 minutes. A single number that tells you whether your brand has retention or leverage. The framework underneath this diagnostic is the Vigilante Coefficient.

What percentage of your top clients or customers have taken at least 1 brand-relevant action you did not ask for, design for, or approve? This diagnostic gets you there with 5 honest questions about real behaviour, not perception.